A presentation means more than its content

January 15, 2018

Before beginning, a presentation means here expression of information or ideas. Not only as a PowerPoint deck. It can be in any format such as email, infographic, article, book, video, oral without any visuals… This short post will only repeat the obvious: a presentation gives important information about the presenter. Don’t get me wrong, content is still the most important element in a presentation. It’s just the audience receives other messages as well, based on how the content was presented. A well-structured, concise and error-free presentation subtly sends out this information: the presenter can structure complex information well, focuses on content, knows the audience. The presenter took some time proof-reading and/or practicing, takes the audience seriously.

Dr. Cagri Üzüm